Foolish “Brain Training” Flim-Flam of the Day

I live in Boston. I’m a Tom Brady fan. But, good heavens, his Brain Training program looks like snake oil.

The website (and, no, I’m not providing a link) uses all the right buzzwords: “brain plasticity,” “personalize,” “money-back guarantee!”

Some of the claims have a surface plausibility. You can, in fact, train your ability to track objects in space. Video games can do that for you, too.

But the idea that all of this comes together to promote “brain speed” and “intelligence” seems laughable. (I don’t know what “brain speed” even means.)

The Recent History of “Brain Training”

Always remember: Lumosity was fined $2,000,000 for making false claims sounding like these. I suppose it’s possible that Brady’s Brain Team has cracked a code that no one else has. But, it seems mightily unlikely.

I’m so vexed that I’m tempted to make a joke about Deflate-gate. For a Patriots fan, that’s as bad as it gets.

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