Why Your Learning Style Isn’t Helping You Learn

I have a confession to make: I was an avid “visual learner” all through grade school and high school. No matter the assignment or the subject, if I could make a diagram or chart about it, I would. I even dabbled with verbal learning in elementary school: my Dad and I would make up songs about the words that would be on my weekly spelling tests and sing them in the car on the way to school.

So did my penchant for (sometimes overly creative) learning styles help? Possibly, but not for the reasons you’d think.

Over the past few years, new research within neuroscience and psychology has begun to show that teaching in a person’s preferred learning style actually has no positive effect on their learning. That doesn’t mean you can’t enjoy one style more than another, but contrary to popular belief, enjoying it more does not appear to strongly predict success.

You’re not alone

When I first discovered the mounting evidence against catering to preferred learning styles, I was pretty surprised. My entire educational life had been structured around this idea. It seems almost intuitive to believe in such a concept. Not only do most of us have a desire to learn and to be seen as unique, but we also have a preference for how we receive information. On top of that, many of our teachers reinforced these ideas almost daily in their lesson plans.

But who can blame them?

With pressure from parents who understandably want their children to receive a tailored education, and teachers who are sympathetic to each and every students’ needs, preferred learning styles – or more specifically, the idea that we learn better when the information we are receiving is customized to our preferred way of learning – fills these voids. Not only are students receiving information in a unique way, but teachers also begin to feel that the information they are teaching is finally being comprehended by all of their students.

In 2014, an international survey1 found that 96% of teachers all over the world believed in the value of teaching to preferred learning styles. That’s an amazingly high number that publishers and corporations have taken advantage of: with hundreds of popular books on the topic, companies trying to sell you ways to measure learning styles, teacher training programs, and international associations, no wonder so many people believe in this idea. This idea seems so true, that many researchers have spent tremendous effort exploring it, while others seem to simply believe it without sufficient evidence – in the past five years alone more than 360 scientific papers have cited learning styles.

The evidence is clear

In 2008, a team of cognitive neuroscientists decided to review all of the scientific evidence that had been gathered or published about learning styles – both for and against the concept. The results were clear: teaching in a person’s preferred learning style had no beneficial effect on their learning. As one of the researchers put it 2, “the contrast between the enormous popularity of the learning-styles approach within education and the lack of credible evidence for its utility is, in our opinion, striking and disturbing”.

So, is there any evidence that supports the learning style concept? A little, but very few studies 2 have produced significant results. While studies in support of the preferred learning style idea should be able to show that people of one preferred learning style learn better when taught in this specific way, most of the evidence 3 actually contradicts this.

When researchers attempted to compare two groups, and therefore two preferred learning styles, in order to see the rate at which these groups learned the same material, they often found that both groups performed better when they were both taught in one particular style, rather than what they preferred. Why is this? This research suggests that the most effective way for people to learn is actually based on the material being taught to them and not how they prefer to learn. Imagine if you were only ever taught long division verbally, or if you attempted to learn a new language with only picture cards – things would be pretty difficult.

Evidence has shown that the questionnaires used are unreliable, mainly because they rely heavily on an individual’s self-reporting. While individuals may think that they are learning better when taught in their preferred style, the results actually show that there is a very poor correlation with this and their actual performance. Interestingly, a more accurate predictor of someone’s performance is actually their performance on past tests and assignments, rather than their learning style aligning with your teaching style.

Learning Styles, Multiple Representations & Individual Differences

So why are so many so attached to the idea of learning styles? And why did I believe that making up songs with my dad was so much more effective than reading a textbook?

One answer, it seems, is not the difference between the way we learn, but the ways in which we are similar. Research has shown that most typically developing people will respond strongly to multiple modes of teaching. In other words, if a proponent of learning styles decides to teach the same material using visuals, activities, and words, everyone in the class is likely to benefit from the multiple representations of information. This is a concept explored more fully by many research groups and non-profits, such as CAST’s Universal Design for Learning Platform.

In other words, rather than trying to tailor curriculum to each student’s “learning style”, it may be more helpful (and efficient) to incorporate some of the strategies that are likely to improve learning for all students – such as getting students to explain concepts to themselves or aloud (see my previous article here). Research has shown that almost all students learn from a mixture of verbal and visual, rather than one alone. Other research 4 has found that learning can be improved by combining different activities that relate to the same subject, such as having students participate in something creative like drawing or painting along with more passive tasks like reading. In their book, Visible Learning and the Science of How We Learn, Hattie and Yates emphasize this in the following passage:

“We are all visual learners, and we all are auditory learners, not just some of us. Laboratory studies reveal that we all learn when the inputs we experience are multi-modal or conveyed through different media.”

While there’s very little evidence that supports the benefits of matching your teaching style to your students’ preferred learning style, there is evidence that shows that tailoring teaching style in other ways may improve learning. For example, one study 5 found that those new to a subject learn better from studying examples, whereas individuals with more knowledge of the subject learn better by solving problems themselves.

There are countless other factors that may have an impact on an individual’s learning trajectory (see Center for Individual Opportunity), often referred to as “Individual Differences”. Unfortunately, these differences can’t be accounted for based on preferred learning styles, and by releasing our grip on this myth, we can work towards building strategies based on more compelling evidence.

Teach to students’ intellectual weaknesses, rather than their strengths

Most importantly, in many cases, this isn’t just a harmless misunderstanding. Perpetuating the myth of preferred learning styles could actually harm students more than it can help them. One important point Scott Lilienfield and colleagues have emphasized in their book 50 Great Myths of Popular Psychology, is that the concept of preferred learning style actually “encourages teachers to teach to students’ intellectual strengths rather than their weaknesses.”

This suggests an alternative approach: rather than catering to how students think they learn best; challenge them! Allow students to focus on their shortcomings rather than to avoid them. The differences between students aren’t defined by their learning style, but are determined by their prior knowledge and the patterns they recognize while learning.

And while it is still important for teachers to be attentive to the individual and unique differences of each student, evidence on learning styles suggests that they aren’t producing the results students deserve. Rather than putting all of your effort into a teaching method that isn’t supported by science, use your limited resources to use methods that have been proven effective, such as analogies 6 or praising effort instead of intelligence 7.

And most importantly, don’t stop tailoring your teaching style! Just do it wisely.



  1. Howard-Jones, P. A. (2014). Neuroscience and education: Myths and messages. Nature Reviews Neuroscience Nat Rev Neurosci,15(12), 817-824. [Paper]
  2. Pashler, H., Mcdaniel, M., Rohrer, D., & Bjork, R. (2008). Learning Styles: Concepts and Evidence. Psychological Science in the Public Interest,9(3), 105-119. [Paper]
  3. Massa, L. J., & Mayer, R. E. (2006). Testing the ATI hypothesis: Should multimedia instruction accommodate verbalizer-visualizer cognitive style? Learning and Individual Differences,16(4), 321-335. [Paper]
  4. Schmeck, A., Mayer, R., Opfermann, M., Pfeiffer, V., & Leutner, D. (2014). Drawing pictures during learning from scientific text: testing the generative drawing effect and the prognostic drawing effect Contemporary Educational Psychology, 39(4), 275-286 [Paper]
  5. Kalyuga, S., Ayres, P., Chandler, P., & Sweller, J. (2003). The Expertise Reversal Effect. Educational Psychologist, 38(1), 23-31 [Paper]
  6. Glynn, S. M. (1991) Explaining Science Concepts: A Teaching-with-Analogies Model in Glynn, S. M., Yeany, R. H., & Britton, B. K. (Eds). The Psychology of learning science. Hillsdale, NJ: L. Erlbaum Associates. [Book]
  7. Gunderson, E. A., Gripshover, S. J., Romero, C., Dweck, C. S., Goldin-Meadow, S., & Levine, S. C. (2013). Parent Praise to 1- to 3-Year-Olds Predicts Children’s Motivational Frameworks 5 Years Later. Child Development,84(5), 1526-1541 [Paper]


category: L&B Blog

7 Responses to Why Your Learning Style Isn’t Helping You Learn

  1. Hal Portner says:

    Of course, and this is the key – ” learning can be improved by combining different activities that relate to the same subject.”
    It follows, then, that teaching can be improved by combining different activities that relate to the same subject. However, as a mentor and coach, I’ve found that all too often teachers rely heavily on one style (their “preferred” one), probably because it is a natural and direct way for them to approach a subject. In such cases. It means developing an understanding and appreciation of the value of combining different activities, and seeking out and planning for their use. This is why including the visual and performing arts in instruction (STEAM, for example) is so effective in engaging students. Whether doing so results in significantly higher scores on tests is another issue, but I’d wager that is does enhance involvement in and a love for learning that will carry over into future application of learning.

  2. Alison Curwen says:

    I agree that the most effective teaching occurs when multiple tactics are used, usually auditory, visual and kinesthetic. Howard Gardner tapped into this years ago. As someone who specializes in working with students with learning differences, the idea and practice of using multiple modes has been around for years. It does take conscientious effort but the rewards are worth it.

  3. I encourage multi-sensory lessons, which appear to work well for all pupils – at least in the teaching of phonics, which is what I know most about. However, I don’t know about research that looks at that specifically.

    Here’s what I mean by a multi-sensory phonics lesson. It involves:
    – looking – at the teacher’s mouth movements for the sounds, at written letters and words, at the teacher demonstrating the movement for forming letters
    – listening to the teacher pronounce sounds (phonemes), words and sentences and blend sounds, AND listening to their own voices saying sounds, words and sentences and blending sounds
    – doing (kinaesthetic) most importantly by writing and in addition, especially with young children, by doing actions for the sounds, forming letters in the air and on the palm of their hand and pinching or touching fingers when identifying phonemes for spelling

    All this takes place at a fast pace in the same interactive lesson, followed later by independent practice and application.

  4. Alison Curwen wrote:, “the most effective teaching occurs when multiple tactics are used, usually auditory, visual and kinesthetic.” Now I realise I am agreeing with this, when I write about “multi-sensory lessons”.

  5. John Dell says:

    Of course multi-modalities is better. Those points are great and the research referenced is solid. Over the past few years I have seen numerous articles were author’s conflate “teaching” style with “learning” style. The assumption that teaching a certain way means that students will learn in that way is misguided. How we teach is not what is relevant. Learning styles are relevant and popular with students because it offers some hope and optimism that there are ways of study that are intuitive that he/she has not explored yet, or might make things easier. They provide a sense of positivity and optimism for struggling students. They are also useful because of the promise of “translating” the way information is presented into a style that fits for the student…let’s not dismiss learning styles because they don’t yield methods of teaching, that shouldn’t be the point. It’s what the student’s do with it not the teachers.

  6. Erin Nelson says:

    This write up was quite interesting and eye opening. I fully agree that teaching methods should be based on the subject matter being presented, but the concept of learning styles shouldn’t be so easily dismissed. While the argument for preferred styles may be questioned, providing students with a wide array of viewpoints for one concept makes it difficult to measure which style is working for which student. Most public school teachers in the US do not have the luxury of providing an individualized curriculum for each student, so this is the approach that is most often utilized.
    In the end, it’s really a matter of semantics. We do not teach to different learning styles; rather, we attempt to accommodate the perception of information based upon the present concept and method practicality. Doing so does not negate the fact that students have ways in which they better comprehend the materials that are presented to them.

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