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The Science of Creativity

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In this 20 minute video,  James Kaufman explains how researchers define creativity, and how they measure it.

He also discusses the limitations on both the definitions and the measurements.

(Note, too, the dexterous water-bottle management.)

Although he title of this video is “What Can Neuroscience Offer the Study of Creativity?”, the presentation focuses entirely on psychology: that is, the behavior of the creative mind, not the physical make-up of the creating brain. I’m hoping that subsequent videos explore neuroscience in greater depth.


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